Wilmington Today

Wilmington Today is the region’s premier tourism guide, designed to showcase the very best of Wilmington, Wrightsville Beach, Carolina Beach, Kure Beach, and the surrounding coastal areas. Unlike our lifestyle publications, Wilmington Today is produced as a hardbound visitor guide with a circulation of 15,000 copies per edition, placed directly in area hotel rooms, motels, and vacation rentals. This strategic distribution ensures that the publication is always in front of travelers at the exact moment they are making dining, shopping, and activity decisions.

Each edition highlights the area’s dining, attractions, arts, events, shopping, and outdoor adventures—paired with stunning photography and practical information that helps visitors make the most of their stay. Wilmington Today is widely trusted as both a resource and a keepsake, offering advertisers direct access to the region’s valuable tourism market.

Wilmington Today also extends its reach far beyond the printed guide through its companion website (WilmingtonToday.com) and robust social media presence on Facebook and Instagram, where it has cultivated a large and highly engaged following. This multi-platform approach connects readers before, during, and after their visit, giving advertisers sustained visibility with a broad audience of travelers and locals alike.

As both a trusted guide and a powerful marketing platform, Wilmington Today celebrates the culture and attractions of coastal North Carolina while driving business to the restaurants, shops, and experiences that make the Wilmington area one of the Southeast’s most desirable destinations.