Discovery Map

Carolina Marketing Company is the proud creator and distributor of Discovery Map of Wilmington, NC.

Discovery Map International, based in Waitsfield, Vermont, has been America’s favorite tourist map brand for more than 30 years. The maps are available in more than 100 popular destinations through the United States as well as Puerto Rico, the United Kingdom and Central America, and are popular for their full-color, hand-drawn layouts and well-organized service menus. The company’s local franchise operators distribute more than 25 million travel maps a year in popular tourist destinations.

The Wilmington franchise distributes 200,000 of this 25 million copies among more than 300 well-known locations in your area. (See “Distribution” below.)

Discovery Map International was formerly known as Resort Maps®. Waitsfield, Vermont-based Resort Maps®, creator of more than 100 hand-drawn travel maps across the United States, Canada, England, Costa Rica and Puerto Rico, acquired Discovery Map International of La Conner, Washington, in January 2012. The acquisition united two of the leading publishers of illustrated maps in the United States. Local franchisee Carolina Marketing Company, LLC joins this powerful marketing team, bringing years of ublishing experience and personal ties to the southeastern North Carolina community. Carolina Marketing Company, LLC offers local businesses an opportunity to work with a familiar face in effectively reaching the thousands of tourists who visit Wilmington and its nearby beach communities each year.


Circulation: 200,000 copies printed
Frequency: Annually


Targeted Bulk Distribution
We have indoor and outdoor racks throughout the area, where we distribute Discovery Map in bulk quantities. Some of the locations where you can find a copy include:

Downtown Wilmington: Most downtown businesses including: Pilot House Elijah’s, Stemmerman’s Inn, Wilmington Water Tours, Children’s Museum, USO, Finkelsteins, Italian Gourmet, Clarendon House, Blue Heaven, Chandler’s Wharf, Burgwin Wright House, Wilmington Visitor Center/CVB, Wilmington Convention Center, Wilmington Public Library, Thalian Hall, Bellamy Mansion, Cape Fear Museum, Wilmington Trolley, The UPS Store, Cotton Exchange, City Market, Hilton Wilmington Riverside, Greater Wilmington Chamber of Commerce, Wilmington International Jetport (just outside of downtown), Battleship NORTH CAROLINA

Wrightsville Beach area: Kohl’s Ice Cream, Intracoastal Realty, Summer Sands, Blockade Runner, Surf Suites, Oceanic, Robert’s Market, Silver Gull Motel, Johnny Mercer Pier, Holiday Inn Sunspree Resort, Shell Island Resort, Bryant Real Estate, Wrightsville Beach Visitor Center, Wrightsville Beach Parking, Wild Wing Café, Library in Landfall, The UPS Store at the Forum, Hampton Inn Landfall, Mayfaire Hilton, Home Suites, Lovey’s, KOA Ogden, Jones Fish Camp, Entropy Boat Rentals, The Fuzzy Peach at Porters Neck, Harris Teeter at Mayfaire, Harris Teeter at Lumina Station, Food Lion at Landfall, outdoor rack at Johnnie Mercer’s Pier, outdoor rack at Wings

Midtown Wilmington: Holiday Inn, Days Inn, Wingate, Marriott, Courtyard, Holiday Inn Express, Staybridge Suites, Extended Stay America, Plaza Mariachi, College Deli, Baymont, Smoothie King, UNCW – Student Union, UNCW – Registration, PT’s Grille, New Hanover County Government Center, Fuzzy Peach on Racine, Nikki’s on Racine, Blue Moon Gallery, Ukulele Academy, Autumn Hall, Marriott on Eastwood Road, Extended Stay on Eastwood Road, Hampton Inn on Eastwood Road, Surfs Bar & Grill, Fairfield Inn

Pleasure Island/Monkey Junction area: Kate’s Breakfast, Marriott, Food Lion at Carolina Beach, Harris Teeter at Monkey Junction, Southport-Fort Fisher indoor rack at Kure Beach Pier